Archive for: Publications

Brand effects of digital display

27 April 201620 September 2023

Abstract This paper describes a new, standard measurement of brand effects of digital advertising. The concept integrates survey data with […]

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Developing an Opt-in Panel for Swedish Opinion Research

7 January 201622 September 2023

Developing an Opt-in Panel for Swedish Opinion Research 7 january 2016 Karin Nelsson, Inizio, Inc., SwedenStefan Pettersson, Inizio, Inc., SwedenLars […]

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