Market & Communication

Demoskop’s objective is to be the most attractive company in Sweden, within consultation and analysis, based on qualified surveys combined with external data sources.

We offer surveys and advanced analyses within the following areas:

• Business development – e.g., measuring and evaluating attitudes, key drivers, the customer lifecycle, triggers and obstacles for customer journeys, and customer trends
• Brand development e.g., benchmark measurements and brand positioning surveys
• Marketing e.g., campaign evaluations, communication evaluations, and brand tracking
• Strategy and innovation e.g., concept tests and user experience tests
• Insight and research e.g., customer experiences, shopper insights, and brand profiling
• Market developments e.g., customer satisfaction, product experiences, churn
• Content e.g., PR evaluation
• Employer branding and conventional employee satisfaction surveys

Our work is designed to support our clients in overcoming challenges and to achieve their organizational goals with the help of data and insights. We therefore combine our industry experience with business acumen, in niched as well as broad areas of expertise, to create and present valuable insights to enable the clients to gain insights necessary for them to exceed their goals.

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