The Lyberg conference – The future of election polling

The conference in 2022

The future of market research offers both challenges and opportunities. New technologies, declining response rates, and a fast-paced environment enable a survey landscape in constant change to flourish. 

Quality, curiosity, and innovation are essential components integrated in the very essence of Demoskop. Our colleague Lars Lyberg was one of the world’s most prominent scholars in the field of survey research. Unfortunately, he passed away in 2021. To honour his memory, and continue the important work that he did, we invite you to the annual Lyberg conference. In 2022 the theme was The future of election polling.

Several world leading researchers participated and shared their views on the developments of election polling. The conference was held in English and there was no admission fee.

The Lyberg conference took place on Thursday, 1 December, 2022 14.00 – 16.30 (UTC +1).

Speakers at the conference


PhD, Scientific Advisor, Executive Office,
Statistics Sweden

Johan Martinsson

PhD, Associate Professor in Political Science, Director at The SOM Institute, University of Gothenburg

Måns Magnusson

PhD, Assistant professor in Statistics at
Uppsala University

Claire Durand

PhD, Professor of Methodology in the Department of Sociology, Université de Montréal


Joakim Malmdin

PhL in Statistics, Expert on Statistical Output Quality, Statistics Center Abu Dhabi


PhD, Professor in Social Statistics, London School of Economics and Political Science (LSE)


Managing Partner
Demoskop AB

Moderator for the Conference

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