The Lyberg Conference – A new survey landscape
The future of market research is full of challenges and opportunities. New technologies, declining response rates and the need for speed enables new methods, faster analytics and report creation.
Quality, curiosity and innovation is essential in every aspect of the work that Demoskop does. Our colleague Lars Lyberg was one of the world’s foremost within the field of survey research. Unfortunately, he passed away earlier this year. To honor his memory and to continue the important work that he did we arranged the Lyberg conference – A new survey landscape.
A number of the world’s leading researchers shared their view on the development. The focus was on the development of new methods, new ways of collecting and analyzing data and quality control.
– “Lars Lyberg was timeless, he would always pick up the new technologies
and put them into context of surve and official data collection”
Professor Frauke Kreuter.
– “In the usual mathematical treatment, surveys are considered as random
samples by analogy to picking balls at random from an urn. Real surveys
are nothing like this. Generalizing from available data to the general
population is a challenge. Knowing that we will have this challenge:
this should affect how we decide to gather data”
Professor Andrew Gelman
– “Passive data can increasingly be used to supplement or replace survey
data. The mobile phone, apps and wearables are important when
collecting passive data. A recent thing is called tappigraphy, which is
the study of taps you make on your smartphone. The speed of the
taps changes throughout the day and also depends on our mood.”
Dr Stephanie Eckman
Welcome and introduction Karin Nelsson
Opening key note Lilli Japec
Design of Surveys in a Non-Probability Sampling world Andrew Gelman
Total survey error, improving survey quality Paul Biemer
Passive data collection (apps and sensors) Stephanie Eckman
Ingredients for a total quality in a big data world Frauke Kreuter
Survival of the fittest – data collection
strategies in the digital transition of social surveys Johanna Laiho-Kauranne
Closing Karin Nelsson