Area of expertise

Brand & Communication

Demoskop helps you navigate your brand through the increasingly diverse media landscape

We are specialists on brand studies and strategies for creating positioning of your brand in the market. With the starting point in your brand platform we do in depth analysis of which attributes that are the most important for creating a positive general impression of your brand.

We also have a long experience of doing analysis and strategies for optimizing the content and media channels for your communication and campaigns.

We do this through for example brand tracking, Campaign measurements, concept studies and market studies.


Contact persons

Peter Bryngelson

Head of Brand & Communication Research

Varumärke och kommunikation, B2C och B2B, produkt- och konceptstudier och medierelaterade undersökningar.


Erik Berling

Senior Consultant

Varumärke och kommunikation, kundundersökningar, affärsrådgivning


Magnus Klockare Rossby

Senior Analyst

Varumärke och kommunikation, kampanjmätningar, affärsrådgivning


Viktor Wållgren

Senior Analyst

Varumärke och kommunikation, kampanjmätningar, affärsrådgivning