

Area of expertise
Brand & Communication


Demoskop helps you navigate your brand through the increasingly diverse media landscape
We are specialists on brand studies and strategies for creating positioning of your brand in the market. With the starting point in your brand platform we do in depth analysis of which attributes that are the most important for creating a positive general impression of your brand.
We also have a long experience of doing analysis and strategies for optimizing the content and media channels for your communication and campaigns.
We do this through for example brand tracking, Campaign measurements, concept studies and market studies.
Contact persons
Peter Bryngelson


Head of Brand & Communication Research
Varumärke och kommunikation, B2C och B2B, produkt- och konceptstudier och medierelaterade undersökningar.
Erik Berling


Senior Consultant
Varumärke och kommunikation, kundundersökningar, affärsrådgivning
Magnus Klockare Rossby


Senior Analyst
Varumärke och kommunikation, kampanjmätningar, affärsrådgivning
Viktor Wållgren


Senior Analyst
Varumärke och kommunikation, kampanjmätningar, affärsrådgivning